Perfect Timing

SPRING BREEZE & CHANGE

When T. S. Eliot spoke of the month of April as the cruelest month of the year in one of the most important poems of the 20^th century “The Waste Land”, his reference was how in spring lilacs are bred out of the dead land as opposed to winter that gives people the comfort of remaining under the thick cover of winter snow.

This is what spring is about, a transition from one state to the other, and that is what happened in this part of the world when sudden breeze woke people up to the need for change as if a wakeup call liberated unknown energies in the whole Arab/African region. Driven by a will to open a new chapter in history, people made use of a so-far-unutilized means: ICT. And the result: no other industry in 2011 has attracted more attention than ICT as the changing political landscape opened doors and unveiled business opportunities.

Taking place on April 26 – 29 at the Cairo International Conference Centre, Cairo ICT 2012 organizers could not have selected a better timing to hold the event, as it coincides with the settlement of political and social matters in Egypt, the opening up for building in Arab Spring countries and the rise of interest in development in the Arab/African world.

The event also takes place two weeks after Easter holidays in the West, allowing for more involvement from European and American partners, while the timing is also perfect for exhibitors and visitors from Asia.